Website redesign: when the old one stopped selling

You avoid sharing the link because it's awkward. Half your visitors come from a phone and meet a broken layout. The prices and services listed are from the year before last, and nobody remembers when the contact form last worked.

Or simpler: the competitors next door look good enough that the client picks them before the first call.

Most often a site fails to sell not because of button colors but because of structure: it's unclear what you do, for whom, and what to do next. So we start with an audit — what on the site works, what hurts, what's missing.

Then: copy, structure, design and speed. Sometimes parts of the old site are worth keeping — if something works, we don't break it for the sake of novelty.

If the site already means something to Google — rankings, indexed pages, links from elsewhere — the redesign must not burn that down. We keep working page addresses, and where changes are unavoidable, we set proper redirects.

After launch we check Search Console to confirm indexing didn't sink. A new site that vanished from search isn't a redesign — it's a self-inflicted wound.